Cebuana Lhuillier
secured multiple awards at the prestigious Stevie® International Business
Awards, highlighting its leadership in financial inclusion, innovative
communications, and initiatives that create meaningful value for customers and
communities.
President and CEO Jean
Henri Lhuillier received three individual distinctions: Most Innovative Content
Creator of the Year (Gold) for Money Guro, which uses accessible and engaging
social media content to make financial education more relevant to Filipinos;
Social Impact Leader of the Year (Silver) for initiatives advancing financial
education, community engagement, and social responsibility; and Maverick of the
Year (Bronze) for driving meaningful transformation within the organization and
the financial services industry.
“These awards are a
strong affirmation of our mission to innovate with purpose and to help
Filipinos build greater confidence at every stage of their financial journey. I
am proud of our team’s dedication and creativity, which have allowed Cebuana
Lhuillier to be recognized globally,” said Jean Henri Lhuillier. “We are deeply
grateful for these honors, which inspire us to continue breaking barriers and
building a stronger, more inclusive financial future for all.”
Cebuana Lhuillier’s
First Vice President and Chief Marketing and Communications Officer Emirosco
Michael Sena was named Marketing Executive of the Year (Silver) for his role in
advancing Cebuana Lhuillier’s marketing and communications efforts and strengthening
how the brand connects its financial inclusion advocacy with the communities it
serves.
“These awards reflect
the power of purpose-driven storytelling and, more importantly, the collective
effort behind it. Our marketing and communications team works closely with our
different business units to bring ideas, expertise, and advocacies to life
through stories and initiatives that resonate with Filipinos and create real
value. For us, marketing is not just about building a brand; it is about
working across the organization to make financial inclusion relevant, engaging,
and meaningful to the communities we serve,” said Mike Sena.
Cebuana Lhuillier also
won Achievement in Financial Services (Gold), underscoring its evolution into
an integrated financial ecosystem that brings together solutions for Filipinos’
diverse financial needs. The category covers significant achievements in the
financial services sector, including contributions that demonstrate innovation,
growth, and results.
Additionally, its
campaigns also earned awards across event, partnership, marketing, and
corporate social responsibility categories. Kumustahan won Gold in the
Corporate & Community Customer Engagement Event category for turning
post-claims support into a more personal customer experience, extending the
relationship beyond the transaction through meaningful follow-through and care.
KaNegosyo Center received Gold for Achievement in Collaboration and
Partnership: Best Public-Private Partnership for bringing together Cebuana
Lhuillier, public-sector partners, and other stakeholders to provide MSMEs with
more accessible business support, resources, and growth opportunities. The
program has combined coaching, financial solutions, digital resources, and
on-ground partnerships, providing support to entrepreneurs across the country.
Pasasalamat earned
Silver for Brand Engagement Event by transforming a customer appreciation
initiative into an expression of gratitude and financial inclusion,
strengthening the connection between the brand and the people it serves. Ipon
Moves received Bronze for Purpose-Led Marketing Campaign of the Year for
turning the simple act of saving into a broader advocacy, using an engaging
campaign to encourage Filipinos to develop a consistent savings habit and take
concrete steps toward greater financial security. Happiest Pinoy won Bronze for
Achievement in Corporate Social Responsibility for using storytelling and a
nationwide search to celebrate Filipino resilience, optimism, and hope while
giving individuals and communities a platform to share inspiring stories.
The Stevie®
International Business Awards recognize achievements across virtually every
aspect of the workplace, including leadership, marketing, communications,
innovation, and customer engagement. Professionals worldwide select winners,
assessing entries within their respective categories.
The latest awards
reinforce Cebuana Lhuillier’s commitment to expanding financial access,
innovating with purpose, and building an ecosystem of financial solutions that
meets Filipinos’ evolving needs.
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