Gwangju City recently led an official
delegation to Singapore and Malaysia to explore global cooperation and business
expansion opportunities for emerging Korean startups. Among the key
participants was Eterna Botanica, a science-based longevity startup
founded by pharmacists from Seoul National University Hospital, known
for its flagship product Eterna8.
Eterna8 is a daily performance and
healthy-aging formula made with more than 50 natural ingredients, and it has
rapidly grown in the Korean market. The product continues to gain strong
momentum, driven by active support from beauty and fitness influencers, high
social media exposure, and strong consumer repurchase rates.
In Malaysia, Eterna Botanica engaged in
meaningful discussions with major partners such as Guardian, Watsons,
distributors under Lion Group, leading pharmacy chains, and premium
wellness retailers. Discussions with Guardian and Watsons showed particularly
strong interest, with both parties exploring potential pathways for product
testing and market entry across multiple distribution channels.
In Singapore, the delegation met with
innovation agencies and wellness industry leaders to discuss product pilots,
clinical collaboration, and premium distribution strategies. Local partners
showed strong interest in the brand’s scientific foundation—especially its
development by SNU Hospital pharmacists—and its growing influence among Korean
consumers and influencers.
Through this visit, Eterna Botanica
strengthened its foundation for distribution and wellness partnerships across
Singapore and Malaysia, and the company plans to accelerate its expansion into
the Southeast Asian market through continued follow-up discussions. Eterna
Botanica is rapidly positioning itself as a rising player in the global
longevity and wellness ecosystem.
About KITA Gwangju
Korea International Trade Association(KITA) is the largest business organization in Korea with over 77,000 member companies. It was founded in 1946 to bolster the Korean economy through global trade. We represent the rights and interests of Korea’s business community and serve a diverse range of roles including: providing hands-on support to business, promoting private sector trade cooperation, formulating new trade strategies, nurturing trade professionals and building trade infrastructure.
With a widely established network of 13 regional centers and 15 overseas centers(3 regional divisions) in major cities, KITA has consolidated its position as a leading business organization dedicated to assisting SMEs in gaining overseas market entry, particularly contributing to Korea’s recent achievement of 1 trillion dollars in trade volume.
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